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MEDIA SERVICE PROVIDER LTD. (trading as "Playlouder.com")
PRIVACY POLICY

1. Introduction

1.1 At Playlouder.com ("Playlouder" or "us") we understand that your privacy is important to you.

1.2 This Privacy Policy (the "Policy") explains what information we collect about you and what we do with it. By using this website (the "Website") and our online services (the "Services"), you acknowledge that you have read, understood and agree to be bound by this Policy or any modified Policy as posted. This Policy should be read in conjunction with and forms part of our Terms and Conditions.

1.3 This Policy applies to all of the Services offered by us on the Website. Where more detail is necessary to explain our privacy practices, we will post separate privacy notices on the Website.

1.4 Playlouder adheres to the Data Protection Act 1998 ("Act").

1.5 If you have any questions about this Policy, please contact us at +44 (0)20 7729 4797 or via the Contact Us form on the website.

2. How We Collect and Use Personal Information

2.1 This Website allows registered users ("Users") to set up personal profiles ("Profiles") which can feature content uploaded by Users and which can be linked together through a network of friends. Users can view each other's Profile, communicate with each other, share photos and other materials and post comments and messages on the Website.

2.2 We will not disclose or make available your name, email address or phone number in your Profile. The only identifying detail in your Profile will be your username and any materials and text you upload.

2.3 Once you have set up a Profile, you can update your Profile at any time by accessing your Profile page via the Website.

2.4 Your Profile (including your username and any materials you upload) is displayed to other Users and visitors to the Website in order to enhance the Website and facilitate User interaction. We will use your email addresses only for the purposes of inviting new friends to create Profiles, adding Users to friend networks, and sending notifications, updates and newsletters related to the Services. You can choose not to receive email notifications (except essential service notifications), updates and newsletters from us by changing your "notification" setting in your Profile. Users can communicate with each other through the Services without disclosing their email addresses.

2.5 Depending on the circumstances we may collect the following types of information:

2.5.1 Information you provide - when you set up a Profile on the Website:

(a) We ask you for personal information (such as your name, email address and password). We may use this information and combine it with information from other Services or from third parties to provide you with a better experience and to improve our Services. We may also use this information to communicate with you about the Services.

(b) We also ask you for other Profile information including, for example: [personal interests, gender, age, education and occupation] in order to assist Users in finding and communicating with each other. During the registration process we will let you know which information must be provided and which information is optional.

2.5.2 Cookies - We use "cookies" to enable you to sign back in to the Website quickly and easily and to help personalise your online experience. A cookie is a small text file that is placed on your hard disk by a web page server. Cookies contain information that we can read when you revisit us. Cookies cannot be used to run programs or deliver viruses to your computer. You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser to decline cookies. If you choose to decline cookies, you may not be able to take advantage of some Playlouder features that may depend on cookies.

2.5.3 User communications - When you send email or other communication to Playlouder, we may retain those communications in order to process your enquiries and to improve our Services.

2.5.4 Other - Playlouder logs non-personally-identifiable information including IP address, profile information, aggregate user data, and browser type, from Users and visitors to the Website. This data is used to manage the Website, track usage and improve the Services. This non-personally-identifiable information may be shared with third parties to provide more relevant services and advertisements. IP addresses are recorded for security and monitoring purposes.

2.6 Links - We may provide links to third party websites. Third party websites should have their own privacy policies and we recommend that you read such policies to find out how your personal details are protected. We are not responsible for any use of your personal data by such third parties or for the content of the privacy policies of these third party websites.

2.7 In addition to processing personal information for the purposes described above we may also process it to maintain our network and develop new services.

3. Choices for Personal Information

3.1 If we wish to use your personal information for a different purpose than that for which it was collected, we will first ask for your consent.

3.2 You can decline to submit personal information to us or require us to cease processing your personal information, but in that case we may not be able to provide our Services to you.

3.3 If we contact you via email or SMS we will give you the opportunity to decline to receive further email or SMS messages from us (as applicable).

3.4 Where you have given us your permission to do so, you agree that we and other third parties (where applicable) may contact you directly by the method stated with details of products, offers, services and promotions.

3.5 We will not collect or use sensitive personal information unless we have obtained your specific consent.

4. Forums, Blogs and Message Boards

Please be aware that whenever you voluntarily post information on the Website, that information can be accessed by the public and may be used by people to send you unsolicited communications.

5. Information Sharing

5.1 We share personal information with third party companies or individuals only in the following circumstances:

5.1.1 with your consent;

5.1.2 where such information is provided to our subsidiaries, affiliated companies or other trusted businesses or individuals for processing on our behalf, and only where they agree to process it in accordance with our instructions and the Act;

5.1.3 where we believe in good faith that the processing of such information is necessary (a) to comply with law, regulation or governmental request, (b) to enforce our Terms and Conditions, including the investigation of potential violations of those Terms and Conditions, (c) to deal with fraud, security or technical issues, or (d) to enable us to provide our Services;

5.1.4 to provide you with Services such as message boards, forums and blogs; and

5.1.5 for internal purposes (a) to improve our understanding of customer needs in developing the Website, (b) to build marketing profiles, and (c) to aid strategic development and to manage our relationship with our advertisers.

5.2 If Media Service Provider Ltd. becomes involved in a merger or acquisition, we will notify you before personal information is transferred.

6. Security

We take appropriate security measures to protect against unauthorised access, alteration, disclosure or destruction of personal information. These measures include reviews of our information collection, storage and processing practices as well as physical security measures. We restrict access to personal information to those Playlouder employees, contractors and agents who need it to enable us to provide the Services.

7. Accuracy

We take reasonable steps to ensure that the personal information we process is accurate, but we depend on you to update your personal information whenever necessary.

8. Accessing and Updating Personal Information

When you use our Services, we will provide you with access to your personal information so that you can update it if necessary. We will delete your personal information when it is no longer required.

9. Changes to This Policy

We reserve the right to modify this Policy at any time and we will notify you of any material changes to the Policy by posting the new Policy here. We encourage you to check this page periodically for any changes.

10. Transfer of Personal Details Overseas

Given the global nature of the Internet, use of the Internet to collect and process personal information may involve the transmission of data internationally. Therefore, by browsing this Website and communicating electronically with us and other Users, you acknowledge that this may involve the transfer of your personal information overseas, and you agree we may process your personal information overseas if necessary. However, we will always endeavour to ensure that any third party to whom your personal information is transferred will take appropriate steps to safeguard your personal information.

11. Third Party Information

When you give us information about another person, you confirm that they have appointed you to act for them, and to consent on their behalf to the processing of their personal data (including sensitive personal data), and to the transfer of their information abroad, and to receive on their behalf any data protection.

12. Data Security Policy

12.1 We have adopted measures to seek to ensure that personal information is not misused, accidentally destroyed, lost or altered.

12.2 Occasions may arise where we pass your personal information to third parties (e.g. to prizes/goods/services fulfilment houses, database consultants etc.) but we will use reasonable endeavours to ensure that such third parties will only act upon instructions from us in order to perform the services required.

12.3 Where personal information is transferred to a third party, that third party will be required to keep the personal information secure.

13. General

If you are aged 17 or under, please get your parent/guardian's permission beforehand whenever you provide personal information to us.

Nothing in this Policy shall restrict or exclude any liability that we have to any party which cannot be excluded by law. This Privacy Policy shall be governed by the laws of England and Wales and the courts of England and Wales shall have non-exclusive jurisdiction over any disputes arising in relation to this Policy.

How to contact us
By email: Contact Us
By telephone: +44 (0)20 7729 4797
By mail: Media Service Provider Ltd., 8-10 Rhoda Street, London, E2 7EF.